WEB DEV & SEO STUDIO

Sites that load.
And get found.

Q: Do you do design too, or just development?

Both. Every project starts with a wireframe, then a design system, then the build. If you already have a designer or brand guidelines, we work to them. No ego attached.

Q: Why static sites? Aren't those a backwards step?

A static site means the HTML is pre-rendered and served from a CDN, not rebuilt on every visit. It's the same approach the New York Times, Stripe, and Apple use for their marketing pages, because nothing on Earth is faster. We bolt a modern CMS on top so editing still feels like editing a Google Doc.

Q: Will SEO actually work for my industry?

If your customers Google you, yes. If they only find you on TikTok or referrals, we'll tell you on the first call. We say no to about one in five prospects because SEO isn't their channel, and we say so before sending a proposal.

Q: Do you own my site or do I?

You do. Everything we build sits on infrastructure you own: your GitHub, your domain, your CMS, your hosting account. Fire us tomorrow and you keep everything, including the documentation. We write it so the next developer can take over without calling us.

Q: What if I already have a site I like?

Then we leave it alone and run SEO only. About 30% of our retainers are SEO-only on a site we didn't build. We'll tell you on the audit whether your current site can rank. If it can't, we'll say so. Honestly.

Q: Where are you located and do you work remote?

EMERALD STATIC LLC is registered in Sheridan, Wyoming. Our team is remote across the U.S. and we meet clients on video. About a third of our clients have never met us in person and nobody has ever called it a problem.

Q: What's the minimum engagement?

One month. Every plan is month-to-month. We don't believe in long contracts because, frankly, if we aren't earning our keep, you should be able to leave on Friday.

Q: When will I see ranking improvements?

Technical lifts (speed, Lighthouse, indexation) show up the week we launch. Ranking lifts on competitive terms typically start around day 45 and compound from there. Our average client hits a target #1 by month six.

Most small-business websites are Honda Civics with a spoiler glued on. We hand-code the kind Google actually wants to rank, then we tune them until the phone rings. Two services, one team, one monthly bill. Cancel any month, no theatrics.

Run my free audit Peek at the work

25-minute audit. We bring the screen-share.Month-to-month. We earn the next one.

PERFORMANCE MONITOR · LIVE DATA● LIVE

Target keyword position

#0was #42 · 90 days

Organic clicks / mo

0+0%

Lighthouse · Performance

/100 score

Page-load waveform · 0.8s

● TTFB 0ms● CWV PASS● INDEXED 0/248● BACKLINKS +0

Clients who
tell their friends

NORTHWIND OUTFITTERSCARDINAL DENTAL CO.LARAMIE LAW GROUPBIG HORN REALTYSTILLWATER VINEYARDSMERIDIAN ORTHOPEDICS

FREE 25-SECOND CHECKUP

Drop a URL. We'll find the bottleneck.

THE PROBLEM

A website nobody finds is a billboard in a basement.

Your site is slow because it's stuffed with code it doesn't need, your SEO agency sends PDFs nobody reads, and the dev team and the SEO team each think the other one's the problem. That's the whole industry. Hi.

01 / BLOAT

Builders that bloat

Drag-and-drop platforms ship 600KB of JavaScript just to render a heading. Lighthouse hands you a 38. Mobile users hand you the bounce button. Google takes the hint.

02 / BLACK BOX

SEO sold as a subscription

$1,800 a month gets you a PDF of keyword densities, the kind of document that exists so the agency has something to email you. Six months later, traffic is flat and the algorithm gets blamed.

03 / SILOS

Two vendors who don't talk

The dev team blames the SEO team. The SEO team blames the dev team. Both invoice you on the first.

WHAT WE DO

Two services. One bill. One team that owns the result.

Web dev and SEO sit at the same desk, on the same Slack, paid out of the same invoice. There's no handoff because there's nobody to hand off to.

A · WEB DEVELOPMENT

Hand-coded sites that load before your coffee cools.

We don't drag. We don't drop. We don't ship 4MB of JavaScript to render a heading. Pre-rendered HTML, lazy media, edge CDN. Lighthouse 95 is the floor, not the ceiling.

Astro / Next.js static-export / Eleventy
Headless CMS, so you edit without filing a ticket
Edge CDN deploys (sub-100ms TTFB worldwide)
Schema, sitemap, robots, OG tags, all wired on day one
WCAG 2.2 AA accessibility baked in, not bolted on

B · SEO OPTIMIZATION

Keyword work, page by page, until the phone rings.

SEO isn't a monthly PDF. It's picking 30 to 60 keywords your customers actually type, building the pages that answer them, earning the links that rank them, and reporting the only number that matters: qualified visits that turn into calls.

Technical audit and indexation cleanup, week one
Topic-cluster content roadmap, 90 days ahead
On-page optimization, internal linking, schema
Off-page outreach and digital PR (links we earn, never buy)
Local SEO: Google Business Profile, citations, reviews

Full services menu

THE DIFFERENCE

What you're used to. What you'll get instead.

Compare

Typical agency stack

Emerald Static

Site speed

WordPress and 14 plugins, 4.2s load

Static HTML, 0.8s load

Lighthouse

32 / 100 on mobile

95+ / 100 on mobile

Dev and SEO

Two vendors, two invoices, zero accountability

One team, one retainer, one inbox

Contract

12-month minimum, lawyer required

Month-to-month, cancel on any first

Reporting

23-tab Looker dashboard nobody opens

One page: rank, clicks, calls

Ownership

Their CMS, their hosting, their domain, their leverage

You own every file and every login

First call

Pitch deck and a discovery doc

25-minute audit, the notes are yours

HOW WE WORK

Four phases. Ninety days. Then you're on page one.

PHASE 01 · DIAGNOSE

Audit the wreckage

Two weeks of tearing down your site, your rankings, your backlinks, your analytics. You get a 12-page report and a recording. Keep both. Even if you fire us.

PHASE 02 · DESIGN

Sketch the rebuild

Sitemap, content map, keyword map, design system. Signed off on a single call before a line of production code happens.

PHASE 03 · BUILD

Ship the static stack

Hand-coded HTML, headless CMS, edge CDN. Built on a staging URL you can poke at. Break it. We rebuild it before Tuesday.

PHASE 04 · TUNE

Climb the rankings

Launch day is day one of SEO. Articles, links, schema, reports. Every Monday. Until your keywords sit on page one.

0.0s

median time to first byte on every site we ship

+0%

average organic traffic lift inside six months

<0%

monthly churn (less than your gym membership)

median Lighthouse score on mobile, at launch

RECENT WORK

Real clients. Real rankings.

CLIENT · LOCAL DENTAL GROUPCASE STUDY 04

KEYWORD RANK · "DENTIST CASPER WY"

DAY 0

#47

DAY 90

#12

DAY 180

CASE 04 · DENTAL · CASPER, WY

Local dental group, two locations, 3.6× new-patient calls in two quarters.

Inherited a six-year-old WordPress build scoring 31 on Lighthouse mobile. We rebuilt it static in Astro, restructured around treatment-specific landing pages, and earned 28 local citations in the first 90 days. By month six, three target keywords sat at #1 in Casper.

4.1s → 0.7s

Page load time

+312%

New-patient calls

Read the full case study

PRICING

Three plans. Flat monthly. No theatrics.

Pick the one that fits. Web dev is on every plan. SEO scales with how loud you want to be.

Starter

$1,950/ mo

For one-location shops who need a clean, fast site and a steady local presence.

Static site, up to 12 pages
Local SEO · 10 target keywords
Monthly content (2 articles)
Care, hosting, edge CDN included
Monthly one-page report

Most popularGrowth

$3,450/ mo

For growing service businesses with multiple offerings or locations and real ranking targets.

Static site, up to 35 pages
Regional SEO · 30 target keywords
Monthly content (4 articles + 2 landers)
Backlink outreach + digital PR
Bi-weekly strategy call

Scale

$6,200/ mo

For ambitious B2B and ecommerce brands chasing the high-volume terms nobody else is brave enough to target.

Custom site, unlimited pages
National SEO · 60+ keywords
Weekly content + conversion tests
Dedicated senior strategist
Slack channel, same-day response

See full pricing & one-time builds

WHAT CLIENTS SAY

Phones start ringing. Then they call us.

"We launched on a Thursday. The first organic call came in on a Sunday. I hadn't even told the staff the site was live yet."

Caroline Hayes, DDS

Owner · Hayes & Reilly Family Dentistry, Casper WY

"Our old site scored 28 on Lighthouse. The rebuild scores 99. Same content, double the conversions. I'm still annoyed I waited two years to do this."

Marcus Whitfield

Principal Broker · Whitfield Realty Group, Sheridan WY

"They turned down our project on the first call because SEO wasn't our channel. Eighteen months later we came back for the rebuild. That kind of honesty is rare and you remember it."

Priya Ramaswamy

Founder · Northbound Outdoor Co., Bozeman MT

FAQ

Questions we get on the first call.

Do you do design too, or just development?+

Both. Every project starts with a wireframe, then a design system, then the build. If you already have a designer or brand guidelines, we work to them. No ego attached.

Why static sites? Aren't those a backwards step?+